Our Talent Advisors were engaged in filling a role to assume responsibility for strategic marketing and product line management. Our client sought to add a key member to their management team to lead marketing efforts and drive profitable business growth.
Our client is a leading global silicates, silicas, and derivative products provider. With a strong emphasis on safety and sustainability, this company’s products are being used across various industrial processes and customer products. Their offerings have found utility in various fields, from decorative paints to cement, clean drinking water to green tires, and toothpaste to biofuels and beer.
With their wide variety of product lines and a business of about $400M in sales, our client was interested in expanding their Marketing leadership in this niche chemical industry and asked Messina to find a strong Director to assist with that process.
Challenge & Solution
This role would require the individual to be responsible for various duties, including ongoing evaluation and comprehension of competitive landscapes, management and leadership of new product portfolios, optimization of asset management, and oversight of product marketing. They are expected to develop and execute the “Go-to-market” strategy for new and existing products.
Our team was able to find the perfect candidate. This strategic marketing expert possesses a solid ability to identify, develop, plan, and execute growth in existing and adjacent markets and is also adept at creating and supporting pipelines for strategic development.
Our client had a specific need and spent over six months searching independently before partnering with Messina. They sought our assistance in finding a product management expert with a strong background in Marketing who also possesses strategic planning abilities. Our Talent Advisors found a fantastic candidate with nearly two decades of experience in a related field. They were thrilled with their new Marketing Director and grateful for our team’s efficiency and dedication to filling this role.